Matsuya's "Beef Bibim Don" is Renewed! Heading to the Store Right Away
I knew Matsuya's "Beef Bibim Don" was on the menu for a while, but I somehow kept missing the chance to eat it. This time, I saw an article about its renewal featuring an even more savory flavor, and thought, "Alright, this is the perfect time to try it!" and casually dropped by the store.
The appeal of Matsuya is the comforting sense that you can easily pop in for a quick bite anytime, along with their fast rollout of appetizing new menus.
Spicy-Sweet Sauce Coats the Beef! A Blissful Bowl to Mix Boldly and Savor
I ordered the "Beef Bibim Don (Regular Size)" (690 yen including tax). The bowl brought before me was loaded with plenty of beef, kimchi, crisp green onions, flavorful seaweed, and a melting soft-boiled egg sitting right in the center, stimulating my appetite just from the look of it.
I immediately broke the soft-boiled egg with my spoon, lightly mixed everything together, and took a bite. ...This is delicious! The new bibim sauce, made with Sichuan doubanjiang, matches the beef and other ingredients perfectly, far exceeding my expectations. While I can't compare it to the previous version, a rich, deep umami flavor spreads throughout my mouth, followed by a lingering spicy kick. This is an irresistible, guaranteed "hit" for fans of spicy-sweet flavors.
Furthermore, this time I used a free coupon I received on my last visit to get an extra "Small Bowl of Kimchi." I boldly tossed this extra kimchi into the bowl, mixed it thoroughly from the bottom with my spoon, and took a bite... The crisp texture and acidity of the Napa cabbage were added, instantly boosting the satisfaction in my mouth! Rather than eating it elegantly, blending everything together and heartily eating it down might be the correct way to enjoy this bowl.
[Summary] Save Even More with Smart Ordering Methods
By the way, if you're eating at Matsuya, the smart ordering method using their official app is a staple and highly recommended. When I used it, a 50-yen discount coupon was available in the app, and it overlapped with a triple-point campaign for mobile orders (when combined with rank perks, you can accumulate points surprisingly fast). The coupon period will be over by the time this blog is published, but be sure to check the app before you visit.
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The renewed "Beef Bibim Don" is packed tightly with savory flavor. It's an absolutely recommended bowl for when you want a spicy kick or feel like heartily shoveling rice with a spoon. If you're curious, please give it a taste!